University Identity
May 24, 2007
Dear Colleagues:
The University of California, Irvine offers a diverse array of outstanding programs. When this diversity is reflected in an equally wide array of logos and wordmarks, however, the public becomes confused, and our campus identity is diluted.
A single, unified identity plays to the strength of our university. We are the Irvine campus of the University of California, regarded among the world’s premier institutions of higher learning.
University Communications has developed the next iteration of our campus wordmark system, which better reflects and emphasizes our University of California brand. I am requesting that all campus units immediately begin using this identity system as they create new publications, Web sites, advertising, presentations, signage and any other collateral material representing our campus to internal and external audiences. For units using our current identity system, these changes will be modest.
This transition to complete implementation of our new system may take a year or more and, in some cases – such as signage – possibly longer. We realize that many existing materials include the previous “UC Irvine” and “UCI” identities or other logos and wordmarks that have been developed by individual campus units. Supplies of such materials may be used before replacement materials with the new wordmark are developed.
Please visit http://www.uci.edu/graphic_identity/index.shtml for more information, including usage guidelines and downloadable files.
University Communications staff also are available to answer your questions and provide wordmarks and banners in appropriate format.
Michael V. Drake, M.D.
Chancellor
More: Graphic Identity Standards
